- Home
- Case studies
- Influencer Marketing Platform
Influencer Marketing Platform
Influencer collaborations made simple
For a European client, we developed a complete SaaS platform that digitalizes the entire influencer marketing workflow.
Brands can discover the most suitable influencers using advanced filters such as niche, audience profile, platform, engagement, and market relevance. Campaigns can then be planned, negotiated, and managed through a fully customizable campaign calendar.
On the other side, influencers and influencer agencies gain access to campaigns matching their categories, platforms, and audience, allowing them to apply, collaborate, and manage partnerships in one centralized system.
The platform also includes automated invoicing and payout flows, where submitted invoices are verified within the system before final payment processing.
Markets covered
Austria, Germany, Switzerland, Spain, Belgium, Italy, Netherlands, Portugal, Romania, Poland, Czech Republic, Slovenia, Serbia, Croatia, Bosnia and Herzegovina.
Background
The client is a European partner with whom we have successfully collaborated for nearly a decade, continuously evolving their digital ecosystem and expanding their reach across European markets.
The solution
- Backend built using Node.js and the NestJS framework for scalable architecture
- Frontend developed with React and Next.js for a fast and responsive user experience
- MySQL database architecture optimized for high-volume campaign and influencer data
- Backend clustering to ensure performance and scalability under heavy usage
- Clustering also keeps our services operational in case of any worker failure
- Continuous synchronization of influencer platform data and published content
- Advanced campaign and collaboration workflow automation
- Integrated notification systems for campaign updates and user actions
- AI-assisted matching and optimization processes
- All of this replicated on both iOS and Android
The result
- Fully digitalized influencer marketing workflow
- Faster campaign execution and reduced manual work
- Improved collaboration between brands, agencies, and influencers
- Scalable SaaS platform supporting multi-market operations
- Increased campaign efficiency and platform engagement
- Ability to cover a lot more clients with way less manpower
